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10 Influencer Marketing Tools to Make Your Life Easier

As consumers are getting more and more dependent on influencer recommendations for making their purchasing decisions, marketers are keeping around 10-20% of their marketing budgets reserved for their influencer marketing strategy.

A major portion of the success of an influencer marketing strategy depends upon choosing the right influencer. If you are not sure about how to find just-the-right influencer for your campaign, there are plenty of influencer marketing tools available in the market that can help you with the same, and this blog can be a great start for you.

In this blog, we will explore our top ten picks for influencer marketing tools available in the market so that you can find the most suitable influencers for your brand and niche and shine out on social media.

1. BuzzSumo

BuzzSumo is an influential content discovery tool that goes beyond finding influencers.

Its unique feature includes:

  • Access meaningful metrics from Twitter influencers.

  • Uncover competitors' strategies and content boosters.

  • Filter creators based on authority.

  • Analyze top-performing Facebook pages, including competitors.

BuzzSumo offers a range of pricing plans starting at $99 per month for individuals and small teams.

2. Awario

Awario stands out with its powerful social media listening capabilities, allowing brands to monitor real-time conversations and identify influential voices.

Its unique feature includes:

  • Monitor your brand or selected keywords in real time across multiple languages and locations.

  • Utilize Boolean search to receive alerts for the most relevant mentions.

  • Leverage Awario Leads for lead generation and social selling opportunities.

  • Stay organized with an inbox that allows sorting conversations by reach, enabling you to prioritize engagement in impactful discussions.

  • Gain insights with analytics, including sentiment analysis, and create white-label reports for comprehensive reporting.

Awario offers pricing plans starting at $39 per month.

3. Socialbakers

Socialbakers is a popular AI-powered platform for influencer marketing.

Its unique feature includes:

  • Utilize social listening to uncover trends and gain insights into your audience and competitors.

  • Access end-to-end influencer marketing tools for seamless discovery, tracking, and reporting.

  • Streamline content distribution and management across multiple channels with efficient social media management.

Socialbakers is available at $200 per month.

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4. Jasper

Jasper is an all-in-one influencer marketing platform, streamlines influencer campaign management from outreach to performance tracking.

Its unique feature includes:

  • Generate engaging content to enhance your social media marketing strategy with this template.

  • Simplify content creation for the influencers you collaborate with by adding them to your Jasper account.

  • Perfect for affiliates and influencers looking to sell products or services effectively.

  • Craft a compelling outreach message to an influencer using the AIDA (Attention, Interest, Desire, Action) framework.

Pricing for Jasper starts from $39 per month and can also be customized for a larger-scale plan.

5. Hunter

Hunter simplifies influencer outreach by providing accurate contact information and reducing bounce rates.

Its unique feature includes:

  • Hunter's Chrome extension allows you to swiftly discover author email addresses, saving you time and effort in your outreach endeavors.

  • Utilize the domain search feature to find email addresses of individuals associated with a specific company, ideal for targeting decision-makers.

  • Ensure your messages reach the intended recipients by verifying email addresses, guaranteeing effective communication.

Hunter offers pricing plans starting at $49 per month, however, it also offers a limited number of verifications and searches for free.

6. Upfluence

Upfluence harnesses data-driven insights to help brands identify influencers through advanced search filters and AI-powered recommendations.

Its unique feature includes:

  • Discover and match influencers across Instagram, TikTok, Twitch, and other social networks.

  • Automate outreach and build lasting relationships with influencers for impactful results.

  • Customize campaign workflows and add influencers to your affiliate program seamlessly.

  • Simplify international payment management for content creators.

  • Access real-time reporting and analytics to measure campaign ROI.

Upfluence offers a free Chrome extension and further allows customized pricing based on brand requirements.

7. BuzzStream

BuzzStream streamlines influencer outreach and relationship management, enabling users to track conversations and campaign performance.

Its unique feature includes:

  • Efficiently build outreach lists in a short span of time.

  • Personalize communication and nurture relationships through the use of a CRM.

  • Keep track of activities, conversations, and responses to ensure no opportunities are missed.

  • Measure open rates, reply rates, placements, and team activity to optimize campaigns and enhance ROI in the future.

BuzzStream offers pricing plans starting at $24 per month.

8. Klear

Klear provides deep insights into influencers and their audiences, allowing brands to discover influencers based on location, interests, and engagement.

Its unique feature includes:

  • Find relevant influencers using advanced search tools.

  • Review analytics, audience demographics, and top content to assess influencer alignment.

  • Manage influencer relationships through the Klear CRM and in-app messaging.

  • Measure ROI and generate campaign performance reports.

Klear offers customized pricing based on specific brand needs.

9. Pitchbox

Pitchbox streamlines personalized influencer outreach at scale, with automated campaign management and performance tracking.

Its unique feature includes:

  • Personalize outreach and follow-up to boost response rates, especially with top-priority leads.

  • Centralize data and build relationships with Pitchbox's SEO-centric CRM.

  • Access detailed reports for in-depth campaign performance insights and data-driven decision-making.

Pricing for Pitchbox is available upon request with the team.

10. Heepsy

Heepsy offers detailed influencer profiles and performance metrics, empowering brands to make informed decisions.

Its unique feature includes:

  • Sort 11M+ influencers across platforms like Youtube, Instagram, and TikTok.

  • Filter by category, engagement, location, and audience for the best matches.

  • Access advanced reports, including authenticity analysis.

  • Create lists, export data, and initiate conversations easily.

Heepsy allows free use with limited features which can be upgraded at $49 per month.

Put Influencer Marketing Tools to Use

Influencer marketing has become an indispensable tool for D2C brands seeking to connect with their target audience authentically. With the help of influencer marketing tools, brands can unlock the full potential of influencer partnerships, streamline campaign management, and optimize their influencer marketing strategies.

By leveraging the top influencer marketing tools mentioned above, brands can elevate their D2C marketing efforts, achieve better campaign results, and foster long-lasting relationships with influencers that resonate with their audience.

However, if you find all this overwhelming, the benefit of expertise is never a waste. Design Process is a D2C growth studio that has been helping D2C brands to acquire markets by leveraging content and design.

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