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Social Media Marketing Vs Content Marketing: What’s the Difference?

Social Media Marketing and Content Marketing have become buzzwords that are thrown around all the time, thanks to the rapidly changing online marketing industry that is not slowing down any time soon.

Let us tell you: as much as these two terms may sound similar to people, THEY ARE NOT.

As soon as we realized that people were using these terms interchangeably, we could not help but say, “Oh Gawd, another day, another myth to be demystified.”

But, do you feel like you need a marketing dictionary just to keep up with the latest trends?

We’d rather say NO, and simply read this blog till the very end to understand the difference between social media marketing and content marketing.

Let’s break down the differences!

What Is Content Marketing?

Content marketing is an incredible strategy where you create and distribute content that is valuable, relevant, and consistent with your target audience. Did you know that in a 2022 survey, 80 percent of businesses agreed with their content marketing success?

The aim of content marketing is to drive profitable customer action by providing information that:

  • Solves a problem

  • Answers a question, or

  • Simply entertains your audience.

It's all about building a relationship with your audience and providing them with value.

Now, content marketing is not a quick fix. It's a long-term strategy that involves consistently creating high-quality content in various forms such as, blog posts, social media posts, videos, podcasts, webinars, eBooks, infographics, and more.

But the beauty of it is that it helps you establish yourself as an authority in your industry. By consistently providing your audience with valuable information, you can position yourself as a trusted source of information and build brand awareness.

In simpler words, it is about creating and sharing content – anywhere.

What Is Social Media Marketing?

Social media marketing, on the other hand, is a strategy that businesses can use to create a sense of community around their brand, products, or services.

The idea behind this marketing strategy is to foster a strong relationship with your audience by engaging with them, but this time, only on social media platforms.

To succeed in social media marketing, it is essential to create a robust social media strategy that includes choosing the right platforms for your business, developing and sharing targeted content for each platform, interacting with your followers, and analyzing the success of your efforts.

One of the best things about social media marketing is that it helps increase brand awareness and reach a larger audience. By using social media platforms, businesses can connect with their target audience on a more personal level, which often leads to greater customer loyalty and trust.

In simpler words, it is about creating and sharing content – on social media platforms.

Differences Between Content Marketing and Social Media Marketing

It's important to understand that content marketing and social media marketing may seem similar, but they have distinct differences. Let us break it down for you:

Primary Objective

When it comes to content marketing, the main goal is to provide valuable information to your target audience, showcase your expertise, and create brand awareness. On the other hand, social media marketing aims to build relationships with your audience, increase engagement, and ultimately drive traffic and sales.

Channel Selection

Content marketing can be done across multiple platforms, such as blogs, podcasts, webinars, infographics, and other forms of content. Social media marketing, on the other hand, mainly relies on social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Target Audience

In content marketing, the focus is on creating content that is tailored to the needs and interests of a specific target audience. However, in social media marketing, the focus is on building relationships and engaging with your target audience through social media platforms.


The metrics used to measure the success of content marketing and social media marketing differ. For content marketing, the metrics usually revolve around website traffic, engagement, and lead generation. Social media marketing metrics, on the other hand, focus on social media engagement, reach, and conversions.

Content Marketing and Social Media Marketing: Which Is Better?

Both content marketing and social media marketing are effective marketing strategies, but which one is better suited for your business depends on your goals and objectives. Here's a breakdown of which marketing strategy might be better for your business based on your specific needs:

  • If your goal is to establish your authority in your industry, build brand awareness, and attract a targeted audience, content marketing is likely the better strategy for you. By consistently providing valuable and relevant content, you can position yourself as an expert in your industry and build trust with your audience.

  • If your goal is to build relationships with your audience, increase engagement, and drive traffic and sales, social media marketing might be a better fit for your business. By engaging with your audience on social media platforms, you can build a sense of community around your brand and create a more personal connection with them.

However, keep in mind that these two strategies are not mutually exclusive as they can drive better results when used together. By using content marketing to create high-quality content and social media marketing to promote and distribute that content, you can create a powerful marketing strategy that helps you achieve your business goals.


In conclusion, content marketing and social media marketing are both effective strategies for building your brand and reaching your target audience. The strategy you choose depends on your specific business goals and objectives. Ultimately, both strategies work best when used together. By creating high-quality content through content marketing and promoting and distributing that content through social media marketing, you can create a powerful marketing strategy that helps you achieve your business goals.

You know what? You can do this all with the help of an efficient social media agency like Design Process, where our team of experts will help you create just the perfect social media strategy and content marketing strategy that suits your own unique business needs.

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