Updated: Dec 8, 2022
"I received 100,000 web visits today!"
So, congratulations! But how many of those 100,000 visitors choose your products or services? You'd think that a high volume of web traffic would result in higher conversion rates, right? But what if it doesn't work? Why is this the case?
Your goal of increasing traffic to your D2C eCommerce website is a good one; in fact, any serious digital marketing company should think about scaling the site to handle high-traffic bursts and boost conversion rates. You must convert website visitors into customers though if you want to expand your business.
There are many reasons why someone might visit your D2C eCommerce website. Still, it is useless if you don't have the techniques to turn those visitors into loyal readers, subscribers, or potential customers.
A website conversion occurs when a visitor to your site completes a desired action, such as signing up for a newsletter, completing a form, or making a purchase. Your website's conversion rate is the proportion of visitors who become paying customers.
To ensure that you convert the highest possible percentage of visitors into customers, you should adhere to a few simple steps.
Maintain A Simple Homepage
Depending on how they arrived at the site, visitors may see your brand for the first time on the homepage, which could make or break your conversion rate. If your target audience isn't guided through the sales process, you won't convert them. Additionally, it will discourage visitors from visiting other parts of your website.
Your unique selling proposition (USP) should outline the benefits of doing business with you over returning to the search results for potential customers. High-quality images, clear explanations, or a combination of both should help website visitors to understand that you have the correct remedy that they looking for and how you differ from your competition. If you are a starter we suggest you hire a digital marketing company for the best result.
Clearly Define Your Value Proposition
Landing pages merely help visitors decide if your product or service is worth their time and effort. The best way to accomplish this is to show visitors a simple solution to the issue your service solves.
According to HubSpot (recommended by the best digital marketing company) study titled "Lead Generation Lessons From 4,000 Businesses." Businesses with 31 to 40 landing pages generate seven times as many leads as those with one to five, claims the study.
This can conclude that you will generate more leads if it has more landing pages on your website.
More site visits and a variety of offers that speak to various sales points or customers may help you improve your lead generation efforts. Additionally, by developing numerous niche landing pages, you give search engines like Google more pages to index, improving the SEO of your website. Therefore, a good landing page should have a title that informs customers of all the advantages of your good or service.
Call to Action Should be Crystal Clear
Make sure your landing pages have strategically placed content, a simple design, and strong calls to action to maximize conversions if you want to use them, which you should. A call to action is a marketing term for a message that asks the audience to take immediate action. It typically uses an imperative verb like "call now," "learn more," or "download." A strategic page-by-page CTA (for example, "for more information...", etc.) and a sitewide CTA (the most crucial to your business) may be used.
Enforce Methods for Obtaining Email Addresses
Getting their information is essential if you want to stay in touch with someone who has visited your website because you don't want to lose them. Forbes claims that giving people something of value, like a digital report about your industry, is one of the best ways to gather email addresses. Once you have the visitors' email addresses, do not, however, bombard them with unsolicited emails or make them feel pressured to make a purchase. Keep their information private and only get in touch with them if you believe your knowledge would be extremely valuable to them.
Testimonials Can Help You Gain Customer Trust
Using other people's words to describe your D2C company's benefits is the most effective strategy. Including client testimonials on your website is a great idea if you want to convert website visitors into sales leads. Such endorsements inspire trust and encourage customers to purchase your good or service.
Produce Useful Content
A tested method to boost traffic and conversions to your website is to produce high-quality content. Content pertinent to various market segments helps to draw in a variety of customers. A continuing content series aimed at expanding your audience, like a blog, a video, or a webinar, may entice visitors to your website.
Not just in the D2C market, but also in a digital marketing company, content is the backbone and how to use that content is an art.
Set Up Live Chat
Live chat is a great way to interact with site visitors while they are still there, which will increase conversions. It does this by offering prompt client assistance. Live chat is a great way to answer any queries that aren't covered in the available information.
Perform A/B Testing
Using A/B testing, you can determine what works best for your website. A/B testing is the process of contrasting two versions of a web page, email, or other marketing product to see which performs better. You can perform the following easy tests on your website:
Try out different titles for your landing pages with high traffic
Changing the call-to-action button text
Using your employee photos rather than stock photography
Analysing what your customers require can increase conversions.
Utilize tools to turn visitors into paying customers
If you have a lot of traffic but few conversions, some solutions can help you convert more visitors into customers. Here are a few illustrations:
Analytics can tell you how many people have been to your website. But it keeps those people's identities a secret. For instance, the Lead feeder can address this issue by using reverse IP search to identify website visitors.
Exit intent pop-ups:
Exit intent pop-ups could be an effective lead-generation tool if used properly. When the user's pointer gets close to the display's close button, they cause a pop-up appears.
You can see what people are saying about your D2C eCommerce company, product, or service on social media with Mention, a real-time social media monitoring tool. You can use this knowledge to make your marketing more effective.
You can test the homepage or landing pages of your website using a program called Visual Website Optimizer to see which one generates more sales from leads.
Make Sure the Page Loads as Quickly as Possible
The speed at which a website load is a crucial aspect of the user experience. A user decides whether they like or dislike your website in no more than five seconds. Conversion rates drop by 7% for every extra second that a page takes to load. For example, a one-second page delay could cost an e-commerce website $100,000 per day in lost sales, or $2.5 million per year.