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E-commerce Website Development: Which Platform Is Best for You?

Introduced just a few decades ago, eCommerce website development has been evolving every year, every day. With global eCommerce sales amounting to 5.2 trillion U.S. dollars, almost every small and big business is jumping onto the Internet to provide their customers with world-class facilities.

However, lately, we have realized that most of these businesses can’t even get started with the process as they get puzzled with the very first step in their journey - which is the best technology for eCommerce website development?

With a handful of eCommerce website development platforms available in the market, it is natural for businesses to get confused while choosing the most suitable development technology for them, for example, Big Commerce development, Shopify development, WooCommerce development, and Magento development.

Whether you are about to launch your eCommerce business just now or are looking forward to switching from one platform to another, you need to be very careful as it directly affects your profits, your business’s reputation, your customer experience, and whatnot!

Today, we are going to cover the “pros and cons” of four major players in the world of eCommerce website development – Big Commerce, Shopify, WooCommerce, and Magento – so that YOU can take an INFORMED DECISION.

Ecommerce website development cost

Before starting “the talk”, let’s quickly discuss how much the eCommerce website development cost.

Since eCommerce website development cost is misunderstood to be very high and unaffordable and is a primary differentiator when it comes to choosing a suitable eCommerce website development platform, let us share what we personally think about each one of these on the basis of cost:

  • Known for its simplified approach, Shopify aces the game with the cheapest prices, no additional costs, and a fixed tariff.

  • With a big reputation, BigCommerce also comes close to Shopify when it comes to affordability and it too works on a fixed tariffs.

  • Being a plugin, WooCommerce, which has recently gained traction, is free, but there are many adjacent expenses to it like security, SSL certificates, hosting, domain name, etc.

  • The most hyped, Magento eCommerce website development cost comes last in the list in terms of affordability offering an expensive premium version, and also demands high maintenance.

Shopify Development - Business made simpler

Shopify is also a cloud-based e-commerce website development platform that is largely popular for making complex systems simplified. It is known for its ease of use and its wide range of features and integrations.

Below are the Pros and Cons of Shopify Development:


1. User-friendly interface:

Shopify has a simple and intuitive interface that makes it easy for users to set up and manage their online store.

2. Customizable themes:

The platform offers a wide variety of customizable themes that can be used to create a unique and professional-looking online store.

3. Built-in SEO:

It comes with built-in SEO features that can help users optimize their online store for search engines.

4. Secure payment gateway:

Shopify offers a secure payment gateway that allows users to accept payments from customers in a safe and secure manner.

5. Mobile optimization:

The platform is optimized for mobile devices, which means that users can easily access and manage their online store from a mobile device.


1. Limited customization:

Shopify development does offer a wide variety of customizable themes, but in comparison to other eCommerce website development platforms, the level of customization is still believed to be limited.

2. Not so power to hosting:

Shopify hosts all online stores on its own servers, which means that users do not have complete control over their website's hosting.

3. Additional fees:

Though there are no additional costs involved in the process, Shopify does charge additional fees for a few exceptional features such as additional apps and custom themes.

4. Inability to scale:

While Shopify is a great option for small businesses, it may not be the best choice for larger businesses that need more scalability.

5. Limited customer support:

The platform does offer customer support; the users are often found complaining about its reliability and it may not be as extensive as other platforms.

Big Commerce Development – As big name

BigCommerce is a cloud-based e-commerce platform that is designed for small to medium-sized businesses. It is known for its scalability and its ability to handle high volumes of traffic and sales.

Below are the Pros and Cons of Big Commerce development:


1. Ease of Use:

Big Commerce is designed with a user-friendly interface that makes it easy for businesses to set up and manage their online store.

2. Customizable Design:

Big Commerce development offers a wide range of customizable design templates and themes that allow businesses to create a unique and professional-looking websites.

3. Scalability:

It is built to handle businesses of all sizes, from small startups to large enterprises. It can easily scale to handle increased traffic and sales.

4. Built-in SEO Features:

The platform includes built-in SEO features such as meta tags, sitemaps, and analytics to help businesses improve their search engine rankings.

5. Multiple Payment Options:

It supports multiple payment options, including credit cards, PayPal, and other popular payment gateways, making it easy for customers to make purchases.

6. Mobile Optimization:

The websites built with Big Commerce development are optimized for mobile devices, ensuring that customers can easily navigate and shop on their smartphones or tablets.

7. Integration with Other Platforms:

Big Commerce development allows smoother integration as it can integrate with other popular platforms such as social media, email marketing, and accounting software, making it easy for businesses to manage all their online operations in one place.

8. 24/7 Support:

It offers 24/7 customer support, ensuring that businesses can get help and assistance whenever they need it.


1. Limited customization options:

Big Commerce has limited options for customizing the design and functionality of your store, which can be a disadvantage for businesses that want to create a unique and personalized online presence.

2. Finite app integration:

No wonder Big Commerce development does offer a number of apps and integrations, but the selection is not as vast as some other e-commerce platforms like Shopify.

3. Less control over SEO:

The platform has some basic SEO features, but it does not give users as much control over SEO as other platforms like Shopify or Magento.

4. Little reporting and analytics:

BigCommerce's reporting and analytics features are not as extensive as some other platforms, making it difficult to track key metrics and make data-driven decisions.

5. Limited payment options:

Though Big Commerce development has a variety of payment options, in comparison with other platforms, it lacks in the area which in turn limits the number of customers who can purchase from your store.

WooCommerce Development - Taking over the town's popularity

WooCommerce is an e-commerce plugin on WordPress that is open-source, and free, hence available for all WordPress websites. It is known for its exceptional flexibility and customization options and is lately being considered the best technology for eCommerce website development because of its easy accessibility.

Below are the Pros and Cons of WooCommerce Development:


1. Open-source and free to use:

WooCommerce is an open-source platform, which means it is free to download, install, and use. This makes it a cost-effective solution for small businesses and startups.

2. Customizable:

WooCommerce is highly customizable, allowing you to tailor your store to your specific needs. You can choose from a wide range of plugins and themes to enhance your store's functionality and design.

3. Easy to set up:

Setting up a WooCommerce store is relatively easy and can be done in a few simple steps. There is a user-friendly interface that makes it easy for anyone to navigate and manage their store.

4. Integrations:

WooCommerce integrates seamlessly with a wide range of popular tools and platforms, such as payment gateways, shipping providers, and email marketing tools.

5. SEO-friendly:

It is built on top of WordPress, which is SEO-friendly. This means that your store will be optimized for search engines, which can help increase visibility and drive more traffic to your site.

6. Scalable:

WooCommerce can grow with your business. You can add new products, categories, and features as needed, making it a flexible platform that can adapt to your business's changing needs.

7. Community support:

The platform has a large and active community for eCommerce website development where users, developers, and experts engage with each other to talk about issues or questions one may have.


1. Limited customization options:

WooCommerce is built on top of WordPress, which means that it is limited by the customization options available on the platform. This can make it difficult to create a unique and customized e-commerce experience.

2. Security risks:

As with any website, WooCommerce sites are vulnerable to hacking and other security threats. It is important to keep your site and plugin updates up-to-date to reduce the risk of these attacks.

3. Limited scalability:

As your business grows, you may find that WooCommerce is not able to handle the increased traffic and sales volume. This can lead to slow load times, errors, and other issues.

4. Limited payment options:

While WooCommerce does support a variety of payment gateways, it may not support all of the options that you need for your business. This can make it difficult for some customers to complete their purchases.

5. Additional costs:

Though the eCommerce website development cost for WooCommerce itself is free, there are additional costs associated with running an e-commerce site, such as hosting fees, payment processing fees, and plugin costs. These can add up quickly and can be a significant expense for small businesses.

Magento Development - The hype is real

Magento is an open-source e-commerce platform that is typically used by large businesses and enterprises. It is known for its flexibility and scalability.

Below are the Pros and Cons of Magento Development:


1. Customizable:

Magento provides a wide range of customization options, which allows businesses to create unique and personalized e-commerce experiences for their customers.

2. Scalable:

Magento development allows great scalability as it can handle a large number of products and handle high traffic, making it suitable for businesses of all sizes.

3. SEO-friendly:

The platform has built-in SEO features, such as meta tags, sitemaps, and URL rewriting, which make the SEO work pretty much lighter.

4. Third-Party Integration:

With a smoother integration with third-party services such as payment gateways, shipping providers, and CRM systems, Magento development makes it easier for businesses to perform daily tasks.

5. Multi-language and multi-currency support:

A unique feature that Magento development could provide you is support with multiple languages and currencies, making it ideal for businesses with a global customer base.


1. Complexity:

Magento can be difficult to set up and manage, especially for those without technical expertise.

2. High cost:

The eCommerce website development cost for Magento can be expensive, especially for businesses that require additional features and customization.

3. Slow performance:

Magento can run slow on some server configurations, especially on high-traffic sites.

4. Limited mobile optimization:

The mobile optimization capabilities in Magento development are limited, which can make it difficult for businesses to provide a seamless mobile experience for their customers.

5. Lack of customer support:

Magento's customer support is limited, which can make it difficult for businesses to get the help they need when they need it.


Upon a careful assessment of all these three platforms, we would like to conclude that:

  • Shopify is a good option for small businesses and individuals as it is easy to use and set up and brings integration options at a comparatively lower cost.

  • Just like Shopify, Big Commerce development is also suitable for small to medium-sized businesses because of almost similar reasons.

  • Since WooCommerce is a plugin in WordPress, it is a good option for small businesses and individuals who are already using WordPress for their websites.

  • Magento is popular among medium and large businesses because of its large variety of features and customization options, and it is the best choice if you can bear the cost and high maintenance of Magento development.

Ultimately, the choice between these platforms depends on the specific needs and goals of your business. You may want to evaluate each platform based on your own unique business needs and goals.

If you are still in doubt, do not take a chance. Take the help of a reliable ecommerce development agency to get an experienced look at what goes best for you.


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