What is the secret to efficient e-commerce email marketing?
Having a large (we mean literally large) number of email subscribers.
Nothing in the world of digital marketing is as effective as a well-planned email marketing strategy. But how do you persuade them to sign up for another newsletter when their inboxes are already full?
In this blog, we'll describe five popular and simple tactics for developing your email list of quality subscribers to help you develop your buyer audience and start making the simplest purchases you've ever done.
Why is Email List Growth Important for E-commerce?
Email lists are important for e-commerce businesses because they allow you to build relationships with your customers and reach out to them regularly. By growing your email list, you can increase the number of people who are aware of your business and the products or services you offer. This can help to drive sales and increase revenue for your business.
Here are some specific reasons why email list growth is important for e-commerce:
Targeted marketing: An email list allows you to send targeted marketing messages to people who are interested in your products or services. This can be more effective than other forms of advertising, as you are reaching out to people who have already expressed an interest in what you have to offer.
Customer retention: By regularly sending emails to your email list, you can stay top-of-mind with your customers and keep them engaged with your business. This can help to increase customer loyalty and reduce churn.
Sales generation: Email marketing can be a powerful tool for driving sales. By sending promotional emails or newsletters to your email list, you can showcase your products and encourage people to make a purchase.
Cost-effective: Email marketing is generally more cost-effective than other forms of marketing, such as print advertising or pay-per-click campaigns. This makes it an attractive option for e-commerce businesses looking to reach their target audience cost-effectively.
Overall, email list growth is important for e-commerce businesses because it allows them to reach out to their customers in a targeted, cost-effective way and drive sales and revenue for their business.
5 simple ways to grow your Email List
Create a social media contest
Here are some tips for promoting a contest on social media to build your email list:
Choose a prize that is appealing and relevant to your target audience. This will help to attract more participants and increase the chances that they will share the contest with their friends.
Create a compelling and visually appealing graphic or video to use as the main promotional piece for the contest. This should be eye-catching and clearly explain the details of the contest, including the prize and how to enter.
Use a clear and concise hashtag for the contest, and encourage participants to use it when sharing the contest on social media. This will help to create a sense of community around the contest and make it easier to track the reach and engagement of the promotion.
Promote the contest on multiple social media platforms, including Facebook, Instagram, and Twitter. This will help to reach a wider audience and increase the chances that the contest will go viral.
Use paid social media advertising to boost the reach of your contest and target specific demographics. This can be an effective way to reach new potential participants and build your email list.
Incentivize participants to share the contest with their friends by offering bonus entries for every person they refer who enters the contest. This will help to increase the visibility of the contest and bring in more participants.
Make it easy for participants to enter the contest by providing a simple and straightforward entry form. Collect email addresses as part of the entry process, and use this information to build your email list.
Follow up with participants after the contest is over, thanking them for their participation and offering them exclusive offers or discounts as a reward for their engagement. This will help to build loyalty and keep them engaged with your brand.
Let your Facebook business page be a call for action
To use a call-to-action button on your Facebook page to acquire the email addresses of users, follow these steps:
Go to your Facebook page and click on the "Add a Button" option in the bottom right corner of your cover photo.
Select the "Contact Us" option from the list of buttons.
In the "Contact Us" window, select "Email" as the method of contact.
In the "Email Address" field, enter the email address you want users to send their inquiries.
Click on the "Create" button to add the call-to-action button to your Facebook page.
Encourage users to click on the button by adding a message to your page's cover photo or profile picture, such as "Get updates and special offers by signing up for our email list!"
Monitor the emails you receive and use them to create a list of interested users who you can send newsletters, updates, and special offers in the future.
Solicit feedback from website visitors
One way to ask website visitors for feedback and acquire their email addresses is to create a survey or feedback form.
This can be done through a tool like Google Forms or SurveyMonkey. The survey or feedback form should include a question asking for the visitor's email address and possibly also their name. This can be followed by questions related to their experience on the website, such as what they liked or disliked, what they found most useful or not useful, and any suggestions for improvement.
To encourage visitors to complete the survey or feedback form, it can be helpful to offer an incentive, such as a discount or a free trial. You can also include a clear explanation of why you are collecting their email address and how they will be used (e.g., to send updates or newsletters).
Once the survey or feedback form is completed, the visitor's email address can be added to your email marketing list, allowing you to stay in touch with them and continue to gather feedback and ideas for improvement.
Use pop-up forms for interactions
The pop-up form can be displayed on a website or as a pop-up window when a customer visits the website. The form typically includes a field for the customer to enter their email address and a submit button.
To create an interactive pop-up form, follow these steps:
Choose a marketing tool or software that allows you to create and manage email forms, such as Mailchimp or Leadformly.
Create a new form and design the layout and appearance of the form to match your brand style.
Add fields to the form, such as an email address field and a submit button. You may also want to include optional fields for the customer's name or other contact information.
Set up the form to display as a pop-up window when a customer visits your website. You can set the timing for when the form appears, such as after a certain amount of time or when the customer scrolls a certain percentage down the page.
Test the form to ensure it is functioning properly and displaying correctly.
Once the form is live on your website, track the results to see how many customers are providing their email addresses. Use this information to optimize the form and improve its effectiveness.
Referral programs could be it
1. Determine the goal of the referral program which is gathering email addresses.
2. Develop a clear and compelling offer for current customers to refer their friends and family. This could be a discount code, free gift, or other incentives for both the referrer and the referred individual.
3. Create a landing page or sign-up form for referred individuals to enter their email addresses. This should be easy to access and clearly explain the benefits of joining the referral program.
4. Promote the referral program to current customers through email marketing, social media, or other channels. Make sure to clearly explain the benefits and how to participate.
5. Track the success of the referral program. Use tools like Google Analytics or referral tracking software to monitor the number of referrals and email addresses collected.
6. Continuously optimize and improve the referral program based on data and feedback. This could include adjusting the offer, promoting the program more effectively, or making the sign-up process easier.
Make Your Email List Profitable Now
There are a significant number of reasons that back the importance of creating an Email list and we have recommended five simple and highly useful strategies for you to grow your business’ direct marketing potential. You must implement these strategies and see the result for yourself.
In case you do not have sufficient time to implement and monitor such an overwhelming number of strategies, you may take the help of an e-commerce email marketing agency that does all the planning, launching, and evaluating on your behalf as per your business needs.